Board Establishes New Vision, Mission, and Strategic Plan

In October 2009 the RCA Board of Directors gathered for a strategic planning session in Dallas, to review the initiatives set forth in 2006 and provide the groundwork for the 2009 Strategic Plan, which will provide direction for RCA committees and subcommittees as they work within their respective areas. 

The board is pleased to report that the goals and initiatives developed in the 2006 Strategic Plan have considerably been met.  An analysis on the goals set forth in 2006 demonstrated that a great deal of progress has been made by the organization in the past three years, primarily in the areas of educational programs, marketing initiatives, and building community. 

During the two-day strategic planning meeting, the board delved deep into establishing an updated plan for guiding the organization’s future.  They discussed the needs, challenges, strengths, and potential of the RCA, and reviewed the most recent membership survey in order to utilize your input as a guiding resource. 

The RCA vision, mission, and primary strategies were revisited and updated to ensure their relevance in 2010 and beyond.  A triangular model that illustrates the RCA’s key strategic areas was developed, with each area bearing equal weight and complementing each other, in turn supported by the board and staff. 

The RCA Board of Directors is committed to serving the diverse membership of this leading organization in the food industry and is proud to share with you the updated vision, mission, and primary strategies.   Should you be interested in serving on a committee and helping RCA accomplish the goals set forth by our strategic plan, please contact a board member or RCA Headquarters.  

Vision

Culinology® is universally valued and its practitioners
define and create the future of food.

Mission

Promote the value of Culinology®
and empower its community.

Strategies